Some journeys begin with a plan. Others begin with a willingness to learn, work hard and take on every challenge that comes along the way.

Suryakant Soni’s journey began at just 17, with a strong desire to work, learn and build something of his own. Over the past 20 years, he has built deep experience across the garments, footwear and lifestyle product industries, learning the business from the ground up. His early career was shaped by hands-on experience. Starting with a small company, Suryakant took on almost every aspect of the business—from warehouse operations and marketing to computer data entry, accounts-related work, sales, client handling and eventually managing the business as a whole. This ground-level experience gave him something that cannot simply be learned from a
textbook: a practical understanding of how a business actually works.
Over the years, his journey expanded from small businesses to working with and around internationally recognised brands such as Adidas, Reebok, Nike, Levi’s and several other established names. This exposure helped him understand the importance of product quality, customer expectations, brand standards, business relationships and execution at scale.

One of Suryakant’s strongest qualities has always been his ability to build and maintain relationships. His close interaction with clients, partners and people across the industry has helped him develop a strong understanding of markets and business opportunities.

For the last five years, he has also been deeply involved in the kidswear industry, taking on new challenges across technology-led sales, corporate sales and evolving business models. He has consistently approached these challenges as opportunities to learn, adapt and deliver. Across his career, Suryakant has contributed to taking businesses from their early stages to stronger,
more established positions. Now, after two decades of industry experience and years of hands-on learning, he is bringing that experience into his own vision for Gentle Giggles.

Gentle Giggles is his opportunity to combine everything he has learned about products, people, quality, business and the evolving needs of the market into a kidswear brand built with a clear purpose. The vision is simple but ambitious: to give children outfits that are premium, comfortable and practical, while also bringing them unique designs, exciting colours and a sense of joy.

For Suryakant, Gentle Giggles is not just another business. It is the next chapter of a 20-year journey.